PLIP | Exchange Listing PLU :  Bitfinex

In September 2020, we announced a token awareness campaign aimed at increasing accessibility of the Pluton (PLU) token to be used in-app for numerous unique and rewarding features: View Plans 02 Dec 2020, 12:00 GMT Listing USD/PLU Plutus provides an easy alternative to modern banking with access to cryptocurrencies. The finance app allows consumers to create aUK accountor aEuropean IBANto manage fiat, and connect anynon-custodial walletto manage crypto whilst maintaining sole ownership of the private keys. An in-appdecentralised exchangeallows users to swap between both asset types without having to trust a 3rd party.

A rewardingVisa Debit Cardallows users to spend both fiat or converted crypto at over 60m merchants worldwide. Every time a user spends with their Plutus Card, theyearn 3% back in crypto(PLU) as standard without having to stake anything, however; staking PLU unlocksadditional bonuses and rewards (up to 15%)at selected household brand names such as Amazon, Apple, Sky, Nike, and more. Having built a product with tens of thousands of users, Plutus is now seeking to expand to Asia and Latin America in 2021, as well as obtain a banking license in 2022.

According to a 2020 InfoSysreport, the global cryptocurrency market is expected to grow at 6.2% annually until 2024 to reach a total of $1.4B. With the growth of the market, debit cards for crypto enthusiasts could play a strong role in reaching mainstream adoption. In a recent, comprehensive primary researchstudyby the Deloitte Center for Financial Services (DCFS) on pricing innovation in banking, 80% of respondents said that they were much more likely to choose a solution that offered them rewards.

Plutus is currently pursuing a banking license which would secure its position as the first non-custodial crypto bank, and was among the first to introduce a full crypto-based rewards system that incentivises the use of a physical debit card for shopping with crypto. In Q3, the monthly average DEX trading volumes (of top ten DEXs) grew by 197%. Plutus was one of the first to introduce a crypto-fiat DEX, something that is still very uncommon (the majority are crypto-crypto), and this combined with a non-custodial wallet offers some strong USP’s in trending areas.

Plutus has seen 157.2% growth in new card accounts opened quarter-over-quarter this year alone. It has also converted over 34% of its customer base from free to paying customers due to its highly demanded features, the industry-standard sits at 2–5%. This makes it a projected competitor to the likes of booming neo-banking applications.